null - Everything Gets Better - Squeak, squeak, squeak Radio

ParticipACTION is a Canadian non-profit that encourages physical activity. Their new brand platform has been reminding Canadians that Everything Gets Better When You Get Active, including sex. For Valentine’s Day, a series of radio ads featured the sounds of a physical activity that appear to be sexually suggestive before it’s revealed that they were actually the sounds of a sports game.