• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Everything Gets Better

ParticipACTION is a Canadian non-profit that encourages physical activity. Studies show 83% of the nation believes physical inactivity is a more serious issue than alcohol and tobacco, yet 8 in 10 adults don’t meet minimum activity requirements for health. With a physical activity crisis in the country ParticipACTION launched “Everything gets better when you get active”. The campaign combined a fun, approachable look, that showed all the unexpected and surprising benefits of physical activity.


Advertiser: ParticipACTION

Clients: Rebecca Jones, Alison Carruthers, Shauna Pichosky

Creative Agency

Creative Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Creative Director: Catherine Allen, Ian Simpson

Art Director: Manali Kulkarni

Writer: Dylan Verwey

Strategist: Heather Segal

Studio Artist: Anna Harju, Brandon Dyson

Account Team: Robyn Morrissey, Lauren Boultwood

Media Agency

Media Agency: Cossette

Media Team: Urooj Fatima, Mary Lamposa, Jenny Martin, Erica Goldfarb