null - Everything Gets Better

ParticipACTION is a Canadian non-profit that encourages physical activity. Studies show 83% of the nation believes physical inactivity is a more serious issue than alcohol and tobacco, yet 8 in 10 adults don’t meet minimum activity requirements for health. With a physical activity crisis in the country ParticipACTION launched “Everything gets better when you get active”. The campaign combined a fun, approachable look, that showed all the unexpected and surprising benefits of physical activity.