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null - Everything Gets Better

25/09/2019
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ParticipACTION is a Canadian non-profit that encourages physical activity. Studies show 83% of the nation believes physical inactivity is a more serious issue than alcohol and tobacco, yet 8 in 10 adults don’t meet minimum activity requirements for health. With a physical activity crisis in the country ParticipACTION launched “Everything gets better when you get active”. The campaign combined a fun, approachable look, that showed all the unexpected and surprising benefits of physical activity.

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