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Small But Mighty Pop-up

HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind.


Advertiser: Consonant Skincare

Creative Agency

Creative Agency: Zulu Alpha Kilo

Art Director: Kevin Sato, Caroline Sierra-Bornais

Writer: Vinay Parmar, Monika Leck, Luke McNeill

Executive Creative Director: Zak Mroueh

Creative Director: Susie Lee, Gary Watson

Design Director: Ryan Booth

Designer: Kevin Sato, Gala Tanaskovitch

Agency Producer: Laura Dubcovsky

Account Team: Nadine Arsenault, Lisa Sousa, Skye Gandy

Photographer: Sarah Azzam

Studio Artist: Anna Harju, Ashleigh O’brien, Andrew Martin, Brandon Dyson

Studio Manager: Greg Hepinstall

Colourist: enter name

Producer: enter name

Printers: Seamliss Graphics & Marketing, Flash Reproductions

Client: William Baker, Kristina Breckon

Category: Beauty & Health, Skin care