For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems.
Inspired by Pantone's colour choice our poster campaign recreated Pantone’s Living Coral visual, using garbage taken from the oceans: a contradiction that exposes the ugly truth.
The campaign became an online phenomenon. It was featured in the most important news portals and online magazines, with 12,8 M people reached, 760% rise in mentions and 137% rise in brand interaction.
ADVERTISER: WWF Hungary
HEAD OF MARKETING AND COMMUNICATION: Alexa Antal
CREATIVE AGENCY: White Rabbit Budapest
CHIEF CREATIVE OFFICER: Istvan Bracsok, Levente Kovacs
ART DIRECTOR: Paolo Gatti
SENIOR ART DIRECTOR: Marcos Mendes Tanaka
SENIOR WRITER: Andre Nunes Bueno
WRITER: Adam Lenart
DIRECTOR OF PHOTOGRAPHY: Bruin Feskens
PHOTOGRAPHER: Thirza Schaap
CLIENT SERVICE DIRECTOR: Levente Balint
ACCOUNT DIRECTOR: Beata Stumpf
ACCOUNT MANAGER: Lilla Katona
DIGITAL ACCOUNT EXECUTIVE: Borbala Tumo
PRODUCTION COMPANY: Floss Creatives
Category: Awareness, Corporate, Social and PSAs