ABB is a pioneering technology leader and as the title partner of the ABB FIA Formula E Championship, they are championing e-mobility for a sustainable future. Evoke were commissioned by ABB and Endeavor Global Marketing, to produce two short form branded content series to celebrate the partnership and create brand awareness.

This is an episode from The Pioneers series, which profiles pioneers in cities on the Formula E circuit who share ABB’s values and are passionate about making cities smarter, better places to live through electrification, AI, robotics, and autonomous technology.

In episode 6 we travel to Rome ahead of the Formula E race there and meet Carlo Ratti a pioneer with a vision for more sustainable cities and discover his latest project and ideas that will shape the cities of tomorrow.

Each film is produced as a 3 minute version and a 30 second version and delivered in multiple screen formats for a highly targeted online and social media distribution campaign (16:9, 1:1, 9:16) . A minimum of three language versions are created of each film, English, German and Mandarin, as well as various other local market languages throughout the series.