As the Hotel Loyalty Partner of Manchester United Football Club, Marriott Bonvoy wanted to create fun, travel-related content with first team players to release across social media and to online press such as Daily Mail, CNN and Sky Sports. Working with agency Clifford French, Evoke produced Travel Mates - a three minute light hearted video which sees three players ask each other questions to reveal the truth about their travel habits. We filmed with Chris Smalling, Ashley Young, and Romelu Lukaku.
Not knowing how much time we would have with them, we prepared several creative options to ensure a fast paced and light-hearted film that gave an exclusive insight into their travel personalities.
A full three-minute version 16:9 was released to press, as well as an Instagram friendly 1:1 version.
The campaign reach was in excess of 20 million.