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The Pioneers, Episode 8, Monacco

17/09/2019
Production Company
London, United Kingdom
7
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Credits

ABB is a pioneering technology leader and as the title partner of the ABB FIA Formula E Championship, they are championing e-mobility for a sustainable future. Evoke were commissioned by ABB and Endeavor Global Marketing, to produce two short form branded content series to celebrate the partnership and create brand awareness.


This is an episode from The Pioneers series, which profiles pioneers in cities on the Formula E circuit who share ABB’s values and are passionate about making cities smarter, better places to live through electrification, AI, robotics, and autonomous technology.


Here we meet Francois Ricard, co-founder and CEO of Laneva, the creators of the world’s first 100% electrically powered luxury day boats, at their base in Monaco.


Each film is produced as a 3 minute version and a 30 second version and delivered in multiple screen formats for a highly targeted online and social media distribution campaign (16:9, 1:1, 9:16) . A minimum of three language versions are created of each film, English, German and Mandarin, as well as various other local market languages throughout the series. 

About Evoke Films

We are award-winning producers of premium, original, creative content for brands, agencies and broadcasters.   A fusion of advertising, digital and television expertise, we conceive and execute engaging films for television and online platforms.

We have in-house creative direction, a network of commercial and television directors and a strategic creative development team devising ideas, stories and formats. Our exceptional producers bring it all together on budget, on time and to the highest possible standard.

Branded Content. Digital Campaigns. Sponsored Programming. Advertising. Documentaries. Social. Animation.

We have won quite a few awards and we have told some great stories for Rolex, Sainsbury’s, Taste, Diageo, Channel 4, Nike, Lloyds Bank, JWT, Y&R, Rubicon, Sky, The FA, London Fashion Week and NBA.

We are an IMG company, part of the Endeavor network, a global leader in sports, fashion and entertainment.