For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems.
Inspired by Pantone's colour choice our poster campaign recreated Pantone’s Living Coral visual, using garbage taken from the oceans: a contradiction that exposes the ugly truth.
The campaign became an online phenomenon. It was featured in the most important news portals and online magazines, with 12,8 M people reached, 760% rise in mentions and 137% rise in brand interaction.
Advertiser: WWF Hungary
Head of Marketing and communication: Alexa Antal
Creative Agency: White Rabbit Budapest
Chief Creative Officer: Istvan Bracsok, Levente Kovacs
Art Director: Paolo Gatti
Senior Art Director: Marcos Mendes Tanaka
Senior writer: Andre Nunes Bueno
writer: Adam Lenart
director of photography: Bruin Feskens
Photographer: Thirza Schaap
client service director: Levente Balint
account director: Beata Stumpf
account manager: Lilla Katona
Digital account Executive: Borbala Tumo
Production Company: Floss Creatives
Category: Awareness, Corporate, Social and PSAs
Genre: Storytelling, Tabletop