• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

World’s Worst RFP

The World’s Worst RFP takes aim at one of the most contentious and archaic practises in advertising: the agency pitch. It aims to hammer home the point that pitching is a huge waste of time, energy and money.

Inspired by post-game media scrums in professional sports, the tragicomic film features the client responsible for the RFP, as well as the so-called "winners" and "losers" addressing a throng of reporters at a press conference. It would truly be sad if it weren't so funny. Or perhaps it's the other way around.

The video was accompanied by a thought-leadership piece at smarterpitch.com where consolidated observations about the pitch process were listed. Clients, agencies, pitch consultants and other industry players are invited to add to the list by using #smarterpitch.


Advertiser: Zulu Alpha Kilo

Brand: Zulu Alpha Kilo

Production Company

Production Company: Zulubot

DOP: James Klopkp & Nathanael Chadwick

Executive Producer: Zak Mroueh

Colourist: Connor Fisher


Sound Company: Zulubot

Sound Engineer: Stephen Stepanic

Creative Agency

Creative Agency: Zulu Alpha Kilo

Creative Director: Zak Mroueh

Producer: Bette Minott / Christina Hill

CD/Art Director: Rodger Eyre

CD/Writer: Gerald Kugler

Account Team: Violet Karbalaei

Category: Corporate, Social and PSAs