World’s Worst RFP - World’s Worst RFP

The World’s Worst RFP takes aim at one of the most contentious and archaic practises in advertising: the agency pitch. It aims to hammer home the point that pitching is a huge waste of time, energy and money.

Inspired by post-game media scrums in professional sports, the tragicomic film features the client responsible for the RFP, as well as the so-called "winners" and "losers" addressing a throng of reporters at a press conference. It would truly be sad if it weren't so funny. Or perhaps it's the other way around.

The video was accompanied by a thought-leadership piece at smarterpitch.com where consolidated observations about the pitch process were listed. Clients, agencies, pitch consultants and other industry players are invited to add to the list by using #smarterpitch.