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Debt, Debt, Debt

Every year, thousands of Canadians go into credit card debt preparing for the holidays, which often leads to big bills and interest payments in the New Year. Interac® Debit, Canada’s debit payment service, wanted to remind people to Have a Merry January by using their own money instead. In this cinematic spot, we see a last-minute holiday shopper in a toy store as the worry of credit card debt causes her imagination to run wild. 

Client

Advertiser: Interac Association

Brand: Interac

Media Agency

Media Agency: Media Experts

Sound

Sound Company: Eggplant

Sound Engineer: Nathan Handy

Producer: Nicola Treadgold

Creative Agency

Creative Agency: Zulu Alpha Kilo

Art Director: Shawn James

Producer: Tara Handley

Executive Creative Director: Ron Smrczek

Chief Creative Officer: Zak Mroueh

Strategist: Emma Brooks, Ebrahim El Kalza

ACD/Art Director: Noel Fenn

ACD/Copywriter: Andrew Caie

Account Team: Rob Feightner, Laura Robinson, Adrian Goodgoll, Maegan Thomas

Post Production / VFX

Colourist: Alter Ego/Pixel Underground

Production Company

Production Company: Adhoc

Director: Peter Martin

Producer: Michel Korchinski

DOP: Chris Mably

Casting Director: Shasta Lutz/Jigsaw Casting

Offline

Edit Company: School Editing/Zulubot

Editor: Jon Devries/Michael Headford

Category: Finance