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ALI - Prepare for the unexpected

The ALI Group came to us to create awareness of ALI loan protection insurance for home and property buyers, and brokers.

The challenge for them is that consumers will happily purchase insurance for their car, but don’t think they need to for their mortgage. How do we make ALI present within the property buying journey for customers obtaining a mortgage?

Based on the insight that there can be a lot of regrettable decisions in life, we launched the ’No Regrets’ campaign to ensure that taking out mortgage insurance won’t be one of them.

We created humorous social assets and display creative to run across real estate and broker websites. These drive to a campaign landing page that we built, giving all the information needed to help the audience prepare for the unexpected.