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Lily & the Snowman

Cineplex is the largest theatre chain in Canada. To launch its new brand platform “See The Big Picture”, we created an animated film called “Lily & The Snowman”. Our objective was to inspire Canadians to "prioritize pleasure" by making Cineplex their primary choice for entertainment while creating love for the Cineplex brand. The film tells the story of Lily and her snowman who performs shadow puppet shows for her. Over time, the demands of life get in the way of Lily enjoying the entertainment she once loved. The film has generated over 60 million views.

Client

Advertiser: Cineplex

Brand: Cineplex

Media Agency

Media Planner: John Wearing, Andrew Young, Scott Henderson

Media Agency: PHD Media, Isobar (Digital Media)

Other

Public Relations: Hill + Knowlton

Creative Agency

ACD: Noel Fenn, Andrew Caie

Account Service: Mike Sutton, Roy Gruia, Laura Robinson, Winnie Hsiao

Creative Agency: Zulu Alpha Kilo

Copywriter: Nick Doerr

Art Director: Guilherme Bermejo

Strategist: Ebrahim El Kalza

Producer: Tara Handley

Executive Creative Director: Allen Oke

Chief Creative Officer: Zak Mroueh

Music

Producer: Kailee Nowosad

Audio Director: Joey Serlin, Brendan Quinn

Audio Engineer: Julian Rudd

Performer: Adaline

Original Music: Genesis, Follow You, Follow Me

Music Company: Vapor Music

Animation

Animation Company: Hornet Inc.

Director: Dan & Jason, Hyesung Park

Producer: Desiree Stavracos

Category: Media and Entertainment, Movies

Genre: Animation, Storytelling