Say No To Spec
Agencies have been doing “spec creative” in pitches since the Mad Men era. But what happens when you ask people in other industries for spec work? Zulu Alpha Kilo decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. After the film’s release, it sparked a worldwide debate over the value of doing spec work. It was featured in publications from the UK to India and translated into Polish, German, Spanish, Chinese and Thai.
Client
Advertiser: Zulu Alpha Kilo
Brand: Zulu Alpha Kilo
Post Production / VFX
Colourist: Roslyn Di Sisto/Smith
Sound
Sound Company: Zulubot
Sound Engineer: Stephen Stepanic
ADR Mixer: Ian Reynolds
Other
Casting Director: Shasta Lutz
Creative Agency
Creative Agency: Zulu Alpha Kilo
Copywriter: Nick Doerr
Art Director: Guilherme Bermejo
Producer: Tara Handley/Daniel Kaplan
Creative Director: Zak Mroueh
Production Company
Production Company: Zulubot
Director: Zak Mroueh
DOP: Albert Huh/Alex Oktan
Offline
Edit Company: Zulubot
Editor: Mike Headford
Category: Corporate, Social and PSAs