• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Go Faster

Ford found itself as a brand that was well-known, but not well-loved. So we launched Go Faster - a new immersive experience where YOU are the star.

Ever dreamed of being a movie stunt driver?

Ford needed to find a better way to cut through and make a connection with their target audience. We knew they are ‘doers’ - people not interested in status or ‘things’ who instead like to improve themselves and those around them. And we knew Ford was a brand who enables people and their passions, with products that are fun yet attainable.

So we had to do more than latching onto buzzwords or trends, a genuine connection needed to be created by making the consumer the protagonist in something they could experience for themselves.

  • 92% increase in brand favourability
  • 2.4 billion media impressions
  • 83 million reach through user generated content
  • 200 articles published