Ford found itself as a brand that was well-known, but not well-loved. So we launched Go Faster - a new immersive experience where YOU are the star.
Ever dreamed of being a movie stunt driver?
Ford needed to find a better way to cut through and make a connection with their target audience. We knew they are ‘doers’ - people not interested in status or ‘things’ who instead like to improve themselves and those around them. And we knew Ford was a brand who enables people and their passions, with products that are fun yet attainable.
So we had to do more than latching onto buzzwords or trends, a genuine connection needed to be created by making the consumer the protagonist in something they could experience for themselves.