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Go Faster

Ford found itself as a brand that was well-known, but not well-loved. So we launched Go Faster - a new immersive experience where YOU are the star.


Ever dreamed of being a movie stunt driver?

Ford needed to find a better way to cut through and make a connection with their target audience. We knew they are ‘doers’ - people not interested in status or ‘things’ who instead like to improve themselves and those around them. And we knew Ford was a brand who enables people and their passions, with products that are fun yet attainable.

So we had to do more than latching onto buzzwords or trends, a genuine connection needed to be created by making the consumer the protagonist in something they could experience for themselves.

  • 92% increase in brand favourability
  • 2.4 billion media impressions
  • 83 million reach through user generated content
  • 200 articles published