Rolls-Royce opened up to the world and let everyone in on their creative process with their first ever public exhibition and above the line campaign.
Opening up a world of luxury
Few people know that every Rolls-Royce car is a bespoke creation, nor the lengths that the company goes to create each of them. We needed to tell this story in an accessible way, whilst maintaining the luxurious nature of the brand.
Every Rolls-Royce is like a work of art: unique, beautiful and highly collectible. So the perfect environment for this story was a gallery in the art capital of the world with an exhibition that was more artwork than brand experience.
- 15,000 visitors to the gallery
- 41 million people reached on Twitter
- 1st place in the Drum Design Awards 2015, Experiential Category
- 44,000 Rolls-Royce colour options brought to life
The art of perfection
Inside Rolls-Royce at London’s Saatchi Gallery was a multi-sensory exhibition that illuminated nine key aspects of the company's creative process. It brought to life the exquisite materials, unrivalled technology and supreme craftsmanship that goes into creating their cars. The interactives remade themselves for each visitor, ensuring everyone had a personalised and uniquely shareable experience.
We supported the exhibition with an above-the-line campaign, the first in the brand’s history. It included a brand film at Waterloo station, billboards at Victoria station, escalator screens across the London Underground and a longer film online.
See more here: https://im.ag/2m9j6IS