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Old Forester - A pioneering spirit

Inspired by Old Forester’s unique position as the first bottled bourbon, and only bourbon to be continuously sold before, during and after prohibition, we are pleased to celebrate the triumphant return of this whisky back to Kentucky's famous Whiskey Row, and humbled to have been asked to helped design it's new home.

Bringing Whisky Back to Whiskey Row

With the bourbon market booming, Brown-Forman wanted to develop a distillery experience for Old Forester that complements its tremendous place in bourbon history and establishes the brand as a cornerstone of e Urban Bourbon experience on Louisville’s renowned Whiskey Row.