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Shreddies | Sweet Bear (VFX Breakdown)

It took more than the “bear necessities” to bring “Sweet Bear” to life. The seven-and-a-half-foot tall bear is the result of an exacting six-month development process. The new “Sweet Bear” spot for Shreddies Honey features a photoreal computer generated (CG) bear that is transformed from an apex predator into a cuddly camping companion after scarfing down a box of the breakfast cereal. 


Advertiser: Shreddies

Post Production / VFX

Producer: Erica Bourgault-Assaf

Post Production Company: Fort York VFX

Flame Artists: Marco Polsinelli, Dan Kelly, Luke White

Colour Company: The Vanity

Creative Director: Mike Bishop

Lead Flame Artist: James Marin

Flame Assistant: Melissa Vasiliev

CG Lead: Derek Gebhart

3D Animators: Kevin Vriesinga

Modelers: Steve McArdle

CG Animation: Kate Ballard


Sound Company: TA2

Creative Agency

Copywriter: Max Ossrech

Creative Agency: Ogilvy, Toronto

Creative Director: Brian Murray

Art Director: Sean Ganann

Producer: Sharon Nelson-Bailey

Production Company

Production Company: Circle Productions

Director: James Haworth


Edit Company: Rooster Post

Editor: Dave De Carlo

Edit Assistant: Sarah Carlisle

Category: Other

Genre: Action, Animatics, Animation, In-camera effects, Storytelling, Visual VFX