Shreddies | Sweet Bear (VFX Breakdown)
It took more than the “bear necessities” to bring “Sweet Bear” to life. The seven-and-a-half-foot tall bear is the result of an exacting six-month development process. The new “Sweet Bear” spot for Shreddies Honey features a photoreal computer generated (CG) bear that is transformed from an apex predator into a cuddly camping companion after scarfing down a box of the breakfast cereal.
Fort York is a Toronto-based visual effects shop. We specialize in compositing, animation, motion design and graphics. Our skilled group of artists take a unique and individual approach to each and every task.
We appreciate that each project provides an opportunity to collaborate and create with influential agencies, directors, editors, and brands.