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Shreddies | Sweet Bear (VFX Breakdown)

05/09/2019
Post Production
Toronto, Canada
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It took more than the “bear necessities” to bring “Sweet Bear” to life. The seven-and-a-half-foot tall bear is the result of an exacting six-month development process. The new “Sweet Bear” spot for Shreddies Honey features a photoreal computer generated (CG) bear that is transformed from an apex predator into a cuddly camping companion after scarfing down a box of the breakfast cereal. 

About Fort York VFX

Fort York is a Toronto-based visual effects shop. We specialize in compositing, animation, motion design and graphics. Our skilled group of artists take a unique and individual approach to each and every task.

We appreciate that each project provides an opportunity to collaborate and create with influential agencies, directors, editors, and brands.


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