Wallapop leads by example and gives a second life to what they don't use anymore: the ads from his previous campaigns creating the first ad made with other ads. From Wallaaaaa to ¡Súbelo!, this disruptive campaign reminds us the brand's hits and lives up to the brand's DNA: if you don't use it, wallapop it!
And, as the new ad says, Wallapop along with its users have done "something really big": change the second-hand market creating a new way of consuming much more sustainable through more proximity sales and extending the life of many products.
Media Agency: HAVAS
Creative Agency: Drop and vase
Copywriter: Ana vida
Art Director: David Freizanet
Creative Director: Ana Vida & David Freizanet
Creatives: Marc Pons, Edu Casas, Laura Martinez, Carla Gonzalez
Post Production / VFX
Post Production Company: Artic TV
Production Company: Drop and Vase
Composer: Jordi Davesa
Category: Retail Stores, Retail and Restaurants
Genre: People, Storytelling