ASICS STILLS CAMPAIGN
Sports Photographer Satoshi Minakawa and JSR Content were commissioned by Asics to create a global campaign celebrating the launch of a new range of Asics running shoes. Shot in Valencia over 3 days, Satoshi Minakawa created a suite of images celebrating the Japanese philosophy of 'Ten People. Ten Colours', as 10 different runners with 10 uplifting, emotional stories debuted the new shoes.
To support these stills, JSR Creative Partner, Simon Amster shot 10 x 15 second social media films, bringing these stories to life and creating a consistent, integrated campaign to be used across all media and in-store internationally.
JSR originated as an industry-leading, award-winning agency for the finest photographers, directors, designers and illustrators across the world, and now we are developing.
JSR Content has been formed to provide a full service production agency to produce outstanding creative work. We have partnered with strategists, writers and content-experts to create a bespoke service, complementing our existing structure and developing it, to provide a multi-purpose offering utilising our portfolio of creative talent.
We love working with agencies, it’s in our DNA, but we can also talk directly to clients, offering an ‘end to end’ service across content projects that is as flexible as you need it to be. We won’t sell you anything you don’t need but we can offer all the services you might want. Our artists have always told great stories. Now we've made them even more moving.
JSR Content has been formed to provide a full service production agency to produce outstanding creative work. We have partnered with strategists, writers and content-experts to create a bespoke service, complementing our existing structure and developing it, to provide a multi-purpose offering utilising our portfolio of creative talent.
We love working with agencies, it’s in our DNA, but we can also talk directly to clients, offering an ‘end to end’ service across content projects that is as flexible as you need it to be. We won’t sell you anything you don’t need but we can offer all the services you might want. Our artists have always told great stories. Now we've made them even more moving.