Sports Photographer Satoshi Minakawa and JSR Content were commissioned by Asics to create a global campaign celebrating the launch of a new range of Asics running shoes. Shot in Valencia over 3 days, Satoshi Minakawa created a suite of images celebrating the Japanese philosophy of 'Ten People. Ten Colours', as 10 different runners with 10 uplifting, emotional stories debuted the new shoes.
To support these stills, JSR Creative Partner, Simon Amster shot 10 x 15 second social media films, bringing these stories to life and creating a consistent, integrated campaign to be used across all media and in-store internationally.
Category: Sports and Leisure