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FDJ- Parions Sport

ParionsSport, FDJ's sports betting brand, is setting out to conquer its main target, expert bettors, with a new creative spot produced by Boogie Nights and directed by Daisy Zhou. The new communication campaign highlights these more experienced and therefore more demanding players through two films (Online and Point of Sale). A true ode to gamblers, the films feature a community of bettors, in which everyone has their own rituals, habits and ways of gambling, vibrating and exulting. Combining lifestyle scenes and special effects, the films capture with modernity and energy the intensity of expert bettors' emotions and confidence, supported by the voice of the rapper A2H.


Client

Advertiser: FDJ

Brand: Parions Sport

Post Production / VFX

Post Production Company: Small Studio

Producer: Vincent Guttmann

Sound

Sound Company: Schmooze

Creative Agency

Creative Agency: ROSAPARK

Copywriter: Nicolas Gadesaude

Art Director: Julien Saurin, Hugo Dupuis, Cyril Haoual

Producer: Elodie Jonquille

Creative Director: Jean-François Sacco, Gilles Fichteberg

Production Service

Production Service Company: Garage Films

Executive Producer: Xavier Doncel

Production Company

Production Company: Boogie Nights

Director: Daisy Zhou

DOP: Didier Daubeach

Producer: David Pierret, Jonas Ramuz, Romain Daubeach

1st Assistant Director: José Ferreira

Gaffer: Thierry Baucheron

Offline

Edit Company: Small Studio

Category: Gambling, Sports and Leisure

Genre: People