null - New Balance Football - #UNREAL
New Balance Football yesterday launched its latest brand film, created in partnership with their retained Global creative agency, ZAK.
Under the banner #UNREAL, the film tells of the meteoric rise of one of the world’s most prolific goal scorers, Sadio Mané. From his very humble beginnings; turning up to training without boots in Senegal, to moving to Europe (without his mum’s permission) for regular club football; he’s now established himself within the global football elite* – a truly unreal story, told through the voice of Sadio and our aspiring young audience – helping to land the point that we’re all on our own remarkable journeys.
The film is being distributed across Sadio’s and New Balance Football’s social channels as a lead-in to a wider product-led campaign for H2 2019.
*
2018/19 Premier League Golden Boot winner
2018/19 Champion’s League winner
2019 Ballon D’or nominee
2019 African Cup of Nation’s finalist
2019 African Play of the Year nominee
