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In Darkness - Social

Golden Trailer 2019 Award-Winning Creative

Originally briefed as radio spot, we recognised that this would provide a golden opportunity for a social creative. As an agency with a non-linear 360 mindset, we like to make creative with the audience and context (eg, the platform on which they will view the content) at the heart of everything we do. So, being all to aware of the figures for audiences who are not engaging with creative with audio on, what better way to get them engaged then to build a creative around this concept. Opening with a direct call to action ‘Listen Carefully, You are about to hear, a murder being committed’. You’ve got my attention! And the plot of the film is nicely wrapped up too.


Advertiser: Universal Pictures