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Vox Lux - Instagram Story

We used Curzon’s print campaign to inform our social creative and provided cohesion across the entire marketing campaign. Our priorities were Natalie Portman’s star power, the epic pop style and darker themes of the film. Using geometric patterns we created a hypnotic Instagram story that caught the eye, created depth and tied into the protagonist’s troubled lifestyle. The arresting visuals meant the creative was impactful without sound, though we accompanied it with the lead track from the film ‘Wrapped Up’, written by Sia, for those with sound on. We used the same design style throughout the remaining creatives, providing a design thread across the campaign and eye-catching, scroll stopping content.


Advertiser: Curzon Artificial Eye