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Champion X London Youth - T-Shirts

Champion created a capsule collection of t-shirts as part of a new campaign with charity London Youth to fight negative stereotypes against young people.

The ‘Labels’ collection is inspired by the personal stories of five young people who turned to youth clubs and organisations to overcome stereotypes such as being dangerous, anti-social, irresponsible or selfish.


Production Company

Director: James Pearson Howes

Photographer: James Pearson Howes

Post Production / VFX

Retoucher: Simon Goold

Creative Agency

Creative Agency: The Corner

Category: Clothing and Fashion, Day Wear