Champion created a capsule collection of t-shirts as part of a new campaign with charity London Youth to fight negative stereotypes against young people.
The ‘Labels’ collection is inspired by the personal stories of five young people who turned to youth clubs and organisations to overcome stereotypes such as being dangerous, anti-social, irresponsible or selfish.
Director: James Pearson Howes
Photographer: James Pearson Howes
Post Production / VFX
Retoucher: Simon Goold
Creative Agency: The Corner
Category: Clothing and Fashion, Day Wear