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MONCLER - GENIUS IS BORN CRAZY

Hollywood megastar, Will Smith joins Moncler for his first ever fashion advertising campaign. The luxury brand’s ‘Genius is born crazy’ campaign aims to celebrate the genius hidden within all of us.

The campaign’s colour grade was created by Simona Cristea, with VFX from Coffee & TV’s Flame department.
Production Company

Director: Emma Dalzell-Khan

Cinematographer: Rina Yang

Post Production / VFX

Colourist: Simona Cristea

Producer: Holly Treacy

2D Artists: Jon Trussler, Rory, Ben Stonehouse, Adam Fenwick

Creative Agency

Creative Agency: CLM

Producer: Sam Rudd

Client

Brand: Moncler

Category: Clothing and Fashion, Designer

Genre: Animation, Fashion & Beauty, In-camera effects, Luxury, People, Storytelling, Visual VFX