Post-it - Post-it 'Think Loud' Campaign

Working with Venables Bell & Partners in San Francisco to build a whimsical story only Post-it could tell, Scholar brought their patented razzle dazzle to a brand we all know and love by flexing their mixed-media muscles to evolve the aesthetic of stop-motion alongside a menagerie of CG and Live-Action backplates. They crafted a landscape full of exploding lockers, rocket ships, sticky octopus tentacles and love notes, representing the energy of the brand. From puppeteered sets to animated characters, each spot was carefully crafted in order to allow the product to heroically dance across the screen.