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CARE - Respect our periods

For millions of girls, school
stops when their life as a
woman begins. Because of an
absence of separate bathrooms
in schools, lack of proper
hygiene protection, the shaming
of young girls, and an
unfortunate scarcity of
information. Care decided to
break the silence, by launching
an ad to raise awareness around
menstruation in the developing
world.
Client

Advertiser: CARE

Brand: CARE

Creative Agency

Creative Agency: CLM BBDO

Copywriter: Clement Payen

Art Director: Linnea Kavsjo

Producer: Julien sanson

Executive Creative Director: Benjamin Dessagne, Stephane Santana

Category: Utilities

Genre: Drama