The Gut Stuff
Guts have never been so important.
But while new research reveals more about the link between our gut health and general wellbeing, the facts are being lost amidst the fads.
Luckily, The Gut Stuff is here to get to the bottom of it.
Their goal is to make gut health digestible, simplifying the science so we all know our insides inside out. Our identity found the perfect medium to help their message blow up: balloons.
Humanising and humorous, the branding makes talking sticky subjects easy, with animation ensuring our world is as unique and ever-evolving as the human gut itself.
Jones Knowles Ritchie is a design-led creative company.
Founded in 1990, we are over 300 strong with offices in London, New York and Shanghai.
We offer design and strategy teams working hand in hand across our offices to ensure clear and relevant market knowledge as well as a full raft of services from trends to innovation; and from Visual Brand Identity to brand architecture review.