No More Mayo
Miracle Whip tasked VaynerMedia to drive relevance of the brand to new consumers and returning fans - building affinity rooted in cultural trends. In just a few months VaynerMedia was able to launch hundreds of executions ranging from a streetwear-inspired capsule collection called Whip Wear, a "cryptocurrency" called WhipCoin, and eventually the renaming of Mayo, Florida featured in the documentary.
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.