null - No More Mayo

Miracle Whip tasked VaynerMedia to drive relevance of the brand to new consumers and returning fans - building affinity rooted in cultural trends. In just a few months VaynerMedia was able to launch hundreds of executions ranging from a streetwear-inspired capsule collection called Whip Wear, a "cryptocurrency" called WhipCoin, and eventually the renaming of Mayo, Florida featured in the documentary.