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Liz Murphy | Hohes C 'What do you get up for?' | Jung Von Matt/Havel

A beautifully observed, naturally performed film directed by Liz Murphy for German Orange Juice brand Hohes C, ‘What do you get up for?’ is the film central to an emotionally charged campaign created by Jung Von Matt/Havel. 

Released in Germany as ‘Wofür stehst du auf?’, the film shows different people waking in the early morning hours for an active start to their day – playing soccer, jogging, doing yoga, looking after family, and going to work – and emphasises the idea of looking after the ‘things that matter the most’. 

Brand: Hohes C


Sound Company: Hesse Studios

Creative Agency

Creative Agency: Jung von Matt / Havel

Creative Director: Daniel Schweinzer

Art Director: Lukas Liske

Copywriter: Timo Fiebig

Producer: Tobias Saalmann

Production Service

Production Service Company: Bas Production

Production Company

Director: Liz Murphy

DOP: Ross Giardina

Executive Producer: Philipp Schmalriede

Producer: Svenja Widegreen

Editor: Kathrin Schmoll

Color Grading: Wade Odlum / Alter Ego

Production/Post Production: Cobblestone


Music Company: Pete Jones Music

Category: Fruit Juices, Soft Drinks

Genre: People, Scenic, Storytelling