Liz Murphy - Hohes C 'What do you get up for?' | Jung Von Matt/Havel

A beautifully observed, naturally performed film directed by Liz Murphy for German Orange Juice brand Hohes C, ‘What do you get up for?’ is the film central to an emotionally charged campaign created by Jung Von Matt/Havel. 

Released in Germany as ‘Wofür stehst du auf?’, the film shows different people waking in the early morning hours for an active start to their day – playing soccer, jogging, doing yoga, looking after family, and going to work – and emphasises the idea of looking after the ‘things that matter the most’.