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Lynx 'Deliver the Chill' : Tinie Tempah

Dark Energy’s Matt Carter has directed four comical new films for renowned men’s grooming brand, Lynx.   

The campaign sees the ‘Ice Crew’ (Tinie Tempah, Anthony Joshua, Jesse Lingard and YouTube sensation, Calfreezy) driving around in a converted ice-cream truck searching for contenders to tell to ‘chill out’. Each super star gets their own hero spot with the campaign promoting the new Lynx ‘Ice Chill’ deodorant and body spray range.  

All four films are currently available online with ‘Jesse Lingard’ also airing on TV’s across the country.


Advertiser: Unilever

Brand: Lynx

Production Company

DOP: Matt Fox

Directors Rep: Dark Energy

Production Company: VCCP Kin

Director: Matt Carter (Dark Energy)

Producer: Cressida Ranfield

Executive Producer: Greta Wynn Davies


Editor: Joe Wilby

Creative Agency

Head of Film: Chris Chaundler

Creative Agency: VCCP Kin

Creatives: Darran Solon / Graham Ensor

Executive Creative Director: Monty Verdi

Genre: Comedy