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Maxime Bruneel for Macy's

1stAveMachine’s Maxime Bruneel encourages Gen Z to feel confident in their own style and get school ready in this stylish spot for Macy’s with US agency Major Behaviour. 

Mixing up dynamic camera work with choreographed dance numbers and vibrant 2D animation, Maxime brilliantly captures the children's imagination as they embrace the first day of school with Macy’s latest wardrobe and accessories.

Click here to see the spot.