The world’s biggest e-commerce company designed a world made of boxes. Aptly called ‘Boxtropolis’, the Amazon world is made out of corrugated boxes.
The template was set in Seattle, but we had to a world of boxes inspired by Mumbai.
And that is what did. We build Boxtropolis ground up.
We recreated Mumbai’s art deco buildings, we created people and all the products shown in the film.
This was Amazon India’s first attempt to build communication around ‘Boxtropolis’.