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Ubertoys

In 2018 Art Bridge gave life to full-size toy cars for Uber with DDB Paris agency.
As a nostalgic Christmas treat, Uber launched Ubertoys last December. A unique experience to ride around Paris, Zurich & Vienna in a toy farm truck, a remote-controlled car or even a vehicle made entirely of modelling clay.
At the genesis of the project, DDB Paris agency called on Art Bridge to oversee all the Ubertoys' production. Our studio teamed up with production designer Arno Roth for the design and manufacture of the 6 Ubertoys. Art Bridge also organized the events & activation in the 3 European cities and produced the promotional films directed & edited by Gabriel Dugué, one of the directors of Art Bridge roster.

DDB Paris & Art Bridge have won 10 awards at The One Show for the UberToys campaign, a Wood Pencil at the D&AD Festival and 3 Cannes Lions (Silver x1, Bronze x2).
Client

Brand: Uber

Production Company

Production Company: Art Bridge - Quad Group

Director: Gabriel Dugué

Producer: Olivier Bassuet

Production Designer: Arno Roth

Music

Song: "Signals" Todiefor & Shoeba

Creative Agency

Creative Agency: DDB Paris

Creative Director: Alexander Kalchev

Producer: Fabien Donnay

Category: Ride Sharing and Taxi Apps, Travel