• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

TV3+ Rebrand

Frame helped TV3+ relaunching by redesigning the entire channel. TV3+ is a Danish entertainment channel that focuses on big sports broadcasts, blockbuster films and popular comedy shows.

We started out by validating the existence of the plus-symbol. Basically TV3+ shows the biggest Hollywood films, all the biggest soccer league broadcasts: Premier League and Champions League, the biggest racing league: Formula 1, the most watched show in the world: Top Gear and The Simpsons to name a few. These are pretty much some of the biggest shows on TV today so it was natural to take complete ownership of the plus-symbol.

We knew the channel was a male biased channel BUT not a stereotypical testosterone dripping men’s channel. So when we boiled down the tonality of the channel into the 3 keywords that would describe everything on the channel, content as well as packaging, we ended up with: exciting, fun, confident.

In order to take ownership of the plus-symbol, the big idea was to let the plus-symbol be the instigator of fun, action and excitement. We would do this by turning the plus-symbol into the hero of the channel and by breathing life through animation. We made it a living character that can bring fun, action and excitement to the viewer. It can be impatient, teasing, happy, angry etc. The plus symbol is a graphic personification of everything that TV3+ stands for.

This made the new TV3+ feel more alive, personal and fun.

Client

Advertiser: TV3

Brand: TV3+

Category: Idents

Genre: Animation