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Group745
Group745
Group745
Group745
Group745
Group745

World of Tanks

22/07/2019
Advertising Agency
London, UK
12
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Credits

A new campaign for World of Tanks, encouraging ‘veteran’ gamers to ‘stop getting owned by kids’. It's based on the audience truth; as you get older, your reactions slow and you get worse at games focussed on dexterity. Unfortunately, kids with faster reactions tend to have the upper hand.

In this film we follow a 30-something waking up in different videogame environments and being continuously defeated by kids with lightning fast reflexes; the videogame worlds typify common frustrations with the on-line gaming experience. It’s a nightmare our hero can’t escape, that is until he discovers World of Tanks, a strategic multiplayer battle game where fast thinking beats fast fingers.

The campaign aims to demonstrate the strategic depth of World of Tanks, and invite a new cohort of PC gamers to discover it for themselves.

About MullenLowe

MullenLowe is a highly creative, integrated communications network committed to always being a challenger. We have talent filled offices in 57 markets around the world. 

And this is what we believe... 
 In a rapidly changing world, innovative brands grow at twice the pace of their competitors and brands that continue to innovate grow 7x faster. For brands to stay interesting, conversational, and relevant, they need to embrace change.
Our icon offers the perfect metaphor. The octopus has survived over 300 million years precisely because of its fluidity and ability to adapt. It is the only organism that routinely self-edits its own DNA - a model for how brands should behave today.