We designed a special edition Chivas Regal oak bottle, the wood from which the casks are made, in order for the whisky to age for an undefined period, until its owner decides it’s time.
Using a smart bottle label, the user will be able to know at any given moment, exactly how long the whisky has aged. When he decides to open it, the timer will stop thanks to a sensor placed in the lid, granting him the possibility to enjoy a one of a kind whisky.