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The Race - BMW i Motorsport

The Race is on!

In front of the epic backdrop of Monaco, the official safety car driver of the ABB FIA Formula E, Bruno Correia, and the noble skipper of the Malizia Pierre Casiraghi are competing in an unusal race: Bruno in the new BMW i8 Roadster, the new official safety car of the Formula E (and world's first safety car without a roof), against a streamlined Pierre on his racing sailboat. Car versus yacht, e-mobility versus wind power. Who will be the winner?

Advertiser: BMW Motorsport

Brand: BMW i Motorsport

Production Company

Production Company: Markenfilm Crossing GmbH

Director: Kai Klinke

Creative Agency

Creative Agency: Havas Munich

Executive Creative Director: Nicolas Becker

Creative Director: Michael Schöpf, Walter Ziegler

Digital Director: Andreas Becker

Account Director: Konstantin Goczol

CEO: Kris Vilhelmsson

Category: Automotive

Genre: Storytelling