The Leap - Ten Herbs
Ten Herbs from Herb Med promises fast acting relief from constipation. The online film, created by JWT Beirut humorously plays on two metaphors to express Herb Med’s effectiveness. Firstly, there’s the long wait and anticipation that people with constipation feel, depicted in three vignettes showing three divers waiting to take the plunge into a gleaming swimming pool. Secondly, there’s the dynamic overlay of being able to “dive into life”. As tension builds the Ten Herbs product is introduced to the frame, and immediately the film’s featured diver is seen dropping into the water, accompanied by an amusingly suggestive, yet discreet “splash”.
Directed by Mohamed El Zayat, the po-faced spot is complemented by a correspondingly sonorous sound track. Shot in a high altitude outdoor swimming pool in Lebanon’s Laqlouq region, the location and backdrop perfectly symbolize Herb Med’s Lebanese heritage, and natural product based remedies it supplies.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
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