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EDF - Energy's Electric Adventures

EDF

10/07/2019

Be The Fox

Production Company

Brighton, UK

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10/07/2019

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To drive awareness of EDF Energy's network of battery-powered energy and electric cars, Be The Fox has produced a new influencer-led film series for creative agency Brilliant Noise.

Electric Adventures is an epic road trip series across the country that uses influencers to tackle the reservations and fears that people have about electric cars and provide information about the electric vehicle network in the UK.

Five episodes. Five electric vehicles. Five sets of influencers. From Land’s End to Edinburgh, Electric Adventures captures the real life adventures of the influencers and tests the limits of what’s possible in an electric car.

The first two episodes in the series launched on EDF Energy’s digital channels in June. In the first instalment, Just for the halibut, family influencers the Michalaks are challenged to a family road trip to Cornwall in a Tesla S100D. In the second - Hack to the future - YouTuber and inventor Colin Furze travels to one of the biggest battery storage units in Europe in an electric van to test the limits of battery power.

The remaining episodes in the Electric Adventures series, together with a series of social cutdowns, will be released over the summer.

Diana Ellis-Hill, Co-Founder and Creative Director at Be The Fox, said: “We're extremely proud of the engaging, authentic and creative stories we’ve told in the Electric Adventures film series, working in a truly collaborative way with Brilliant Noise to position EDF Energy as a leader in low carbon energy and electric travel."

Watch all episodes as they are released here.

About Be The Fox

Be The Fox is an award-winning creative agency that tells stories with a beating heart.

We combine editorial expertise with high-end production values to make quality films built on compelling narratives for digital, social and TV.

We know how to find stories that audiences care about and to tell them with heart. Through our storytelling craft and production expertise, our films are authentic, compelling and memorable, helping brands get closer to their audiences and remain culturally relevant.

Our talented team is made up of award-winning directors, producers, DOPs, editors and animators with experience across social and digital content, film and TV, as well as genres and sectors including drama, documentary, comedy, sport, influencer, FMCG, travel, tech and automotive. We're at home with nimble run-and-gun filming as we are with large scale complex productions with dozens of crew.

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