We partnered with Sky AdSmart and Benefit Cosmetics to bring to life the brand's annual charity campaign, Bold is Beautiful via two 30 seconds TV spots.
One of the charities involved in the campaign is Look Good Feel Better, so the objective was to showcase a real life story from someone affected by cancer. Animation was used to bring Jemma's story to life.
Thanks to all at Look Good Feel Better and Jemma for being involved.
Brand: Benefit Cosmetics UK
Head of Digital: Michelle Stoodley
Production Company: El Carousel
Executive Producer: Rob Young
Producer: Charles Battrick
Animator: Olive Johnson
Animation Company: El Carousel
Director: Lotte Elwell
Category: Beauty & Health, Makeup
Genre: Fashion & Beauty