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EuroPride 2018 - The Voice of Change

EuroPride 2018 wanted to remind people about how much there’s left to do, how far there’s left to go and what it is that they’re actually fighting for - the human right to be who you are. But the right to be who you are is not a right given to everyone. Certainly not transgender people. In over 60 countries in the world, correcting your gender identity is illegal. Which makes being who you are a crime. 

So to raise awareness about transgender rights and invite people to take part in EuroPride 2018 - a festival and forum for LGBTIQ issues - we created The Voice of Change. An innovative radio ad recorded over several months, following a transgender person’s journey from female to male. Just by the sound of his voice.


Advertiser: EuroPride 2018

Creative Agency

Creative Agency: Åkestam Holst NoA