EuroPride 2018 wanted to remind people about how much there’s left to do, how far there’s left to go and what it is that they’re actually fighting for - the human right to be who you are. But the right to be who you are is not a right given to everyone. Certainly not transgender people. In over 60 countries in the world, correcting your gender identity is illegal. Which makes being who you are a crime.
So to raise awareness about transgender rights and invite people to take part in EuroPride 2018 - a festival and forum for LGBTIQ issues - we created The Voice of Change. An innovative radio ad recorded over several months, following a transgender person’s journey from female to male. Just by the sound of his voice.
Advertiser: EuroPride 2018
Creative Agency: Åkestam Holst NoA