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Norrlands Guld - The Social Beer

Social media are making us less social and 70 % of Swedes feel that their Phones just get in the way, when they get together. That's why we brewed up a little something called “The Social Beer” - a technology that collects the latest world cup tweets and prints them directly on your beer, using malt-based ink. In short, it´s twitter on tap, allowing people to follow the game mobile-phone-free. Tweet responsibly. 



Client

Advertiser: Norrlands Guld

Creative Agency

Creative Agency: Åkestam Holst NoA