Talent Republic were tasked by Ogilvy to identify and secure a diverse range of iconic talent that embodied 'Modern Britain', for British Airways first major brand campaign since 2012.  BA100 features a stellar line-up of famous names, including stars of the screen Gary Oldman, Olivia Colman and Riz Ahmed; sporting stars Anthony Joshua, Ellie Simmonds and Nicola Adams; musical talent Paloma Faith and The Kingdom Choir; as well as contemporary artist Grayson Perry, anthropologist Jane Goodall, chef and TV presenter Matilda Ramsay and Helen Sharman, the first Briton in space. Olivia Colman formed a pivotal part of the impressive cast, and is currently riding-high on the international acclaim and success of The Favourite - for which she will hopefully win an Oscar!

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