senckađ
Group745
Group745
Group745
Group745
Group745
Group745

The CRM programme we developed for Patek Philippe

28/06/2019
Group745
Advertising Agency
London, United Kingdom
5
Share
Credits

BRIEF

To open a dialogue with global customers and nurture existing relationships; to cross-sell new products and help facilitate long-term sales; and to establish an international customer database.

STRATEGY

We created a registration process and built a bespoke database. Customers receive a programme of exclusive communications including a beautiful, collectable, subscription-only biannual magazine, personalised emails, and a series of films (all available in eight languages) on a locked microsite.

Contributors include some of the world’s most talented authors, photographers, thought-leaders, scientists and artists. Detailed content about new and vintage watches is set within the context of non-product stories that are aligned with Patek Philippe’s brand values of craftsmanship, heritage and innovation, and designed to create an emotional landscape for a community of high-net-worth individuals with a shared passion for Patek Philippe.

RESULTS

Since launch, more than 300,000 customers have opted into the programme, most of whom cite the magazine as their first port of call for product news. One issue alone generated £1 million of additional watch sales.

Learn how Bookmark can help you glean insights from your customers to adapt your strategy and build stronger relationships with them.

Consumer Insights & CRM Services

300k
customers have opted into the programme since launch
8
languages of the content: Simplified Chinese, Traditional Chinese, Japanese, French, Italian, German, Spanish and U.S. English
1m
in sales was generated by one issue alone
About Bookmark Content and Communications – EMEA

Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.


We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.


We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.